New Media Arts at the Crossroads


Diagonal Thoughts

April 5, 2007


The emerging new media arts genre is in a crisis. Not that ‘new media’ are on its way out. What we’re talking here is a luxury problem: in what direction to grow futher? After an initial period in which time and again the question ‘what is new media?’ was raised, we have now moved to a second phase, in which large parts of the population have gotten familiar with multimedia, cell phones and the Internet. However, new media arts still operates in a self-referential ghetto, dominated by techno-fetishism. In the meanwhile, the world at large has moved from utopian promisses about virtual reality and cyberspace to a culture of massive use. Taking this ‘democratization’ of new technologies in mind, what are the implications of this shift for the ‘electronic arts’ branch? Should new media artists and their (few) institutions seek collaboration and interegration with the museum and gallery art? Should new media as a seperate category, with its own festivals and exhitions, be integrated into the broader ‘contemporary arts’? Or should we rather further institutionalize the new media discipline?

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Lovink, Geert. “New Media Arts at the Crossroads.” Diagonal Thoughts, 5 Apr. 2007,
Lovink, Geert. “New Media Arts at the Crossroads.” Diagonal Thoughts (blog), April 5, 2007.
Lovink, G. (2007, April 5). New Media Arts at the Crossroads. Diagonal Thoughts.
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