Hypersurface And Mediafacade - Urban Screen And Nu Former

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, Mar 1, 2010
Nohlab, Journey, 2019
Nohlab, Journey, 2019. Credit: Culturespaces / Nohlab

Excerpt:

Screens have not been eliminated but rather widened. The main feature of scenes in the last years was in fact the phenomenon of gigantism. People speak about “hyper surfaces”, “interactive media facades” when referring to those permanent or temporal architectural walls, aimed at hosting bright and coloured surfaces, mega projections and plasma screens. Giant projections with images and writings are part of the metropolitan landscape and form the basic of advertisement equipment. Digital signage reach enormous and terraqueous formats (e.g. the 24 m advertising maxi screen put on an airship and visible from 4 km).

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