When Artists, Engineers, and PepsiCo Collaborated, Then Clashed at the 1970 World’s Fair

Authors

W. Patrick McCray

February 27, 2020

Artificial fog enshrouds the Pepsi Pavilion at Expo ‘70 in Japan
Artificial fog enshrouds the Pepsi Pavilion at Expo ‘70 in Japan. © Shunk-Kender / J. Paul Getty Trust / Getty Research Institute, Los Angeles, 2014.R.20

Abstract:

50 years ago, artists and engineers staged one of the most ambitious and expensive multimedia events—and infuriated their corporate backers

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MLA
McCray, Patrick. “When Artists, Engineers, and PepsiCo Collaborated, Then Clashed at the 1970 World’s Fair.” W. Patrick McCray, 27 Feb. 2020, https://spectrum.ieee.org/tech-history/silicon-revolution/when-artists-engineers-and-pepsico-collaborated-then-clashed-at-the-1970-worlds-fair.
Chicago
McCray, Patrick. “When Artists, Engineers, and PepsiCo Collaborated, Then Clashed at the 1970 World’s Fair.” W. Patrick McCray (blog), February 27, 2020. https://spectrum.ieee.org/tech-history/silicon-revolution/when-artists-engineers-and-pepsico-collaborated-then-clashed-at-the-1970-worlds-fair.
APA
McCray, P. (2020, February 27). When Artists, Engineers, and PepsiCo Collaborated, Then Clashed at the 1970 World’s Fair. W. Patrick McCray. https://spectrum.ieee.org/tech-history/silicon-revolution/when-artists-engineers-and-pepsico-collaborated-then-clashed-at-the-1970-worlds-fair
BibTex
@misc{McCray2020When, author = {McCray, Patrick}, year = {2020}, month = {feb 27}, title = {When {Artists}, {Engineers}, and {PepsiCo} {Collaborated}, {Then} {Clashed} at the 1970 {World}\textquoteright{}s {Fair}}, howpublished = {https://spectrum.ieee.org/tech-history/silicon-revolution/when-artists-engineers-and-pepsico-collaborated-then-clashed-at-the-1970-worlds-fair}, }